Trust Free Products March 27 2018, 0 Comments
I've been thinking about this for about two years. This is the first time we have actually found a way to do it, so publishing our plans to made demonstrated, proven and ORGANIC endocrine disruptor free products:
A Blockchain is a continuously growing list of records. Like a giant online ledger that keeps getting updated.
This continuously growing list of records is secured by the fact that it is connected to other computer blockchains (truth by data consensus) and by codes combined with math problems that keep secrets (cryptography).
Each block in a blockchain typically contains a cryptographic hash of the previous block, a timestamp and transaction data.
A cryptographic hash function takes an input and returns an alphanumeric string (long set of letters and numbers)
The hash leads to a location on the internet (i.e through your browser) where one can view the verified timestamp and the transaction data.
The transaction data for twoodie will include:
The location of the source of the wood (a specific tree with longitude and latitude) as well as the age of the tree, as well as the age of the wood (the current date minus the day the tree was planted) as well as confirming data (who logged it, when, what species it is, what tests the species has previously passed etc)
The block related to each item of twoodie product can be assigned to the product by an imprint on the product itself of a code or image.
When the entire process is automated there will be no room for human error and deceit. Initially it has a certain amount of suboptimal ‘trust’ because of the necessary ‘belief’ that the data input was correct (since this is executed by a human), but eventually when it’s all automated this is not a consideration.
When a mature tree is harvested it is then replanted. This sapling will start on the blockchain and so the 100 year hard wood life cycle will begin again. With no beginning nor end there is hypothetically no place for human interference and therefore these are trust free products.
Verified by the transparency that new technology (like blockchain, geotagging and other) makes possible.
This is how we create the next generation of SAFE organic products and a brand moat. No conflicted third party verification and corruption. Market based solution to sustainability.