Transparency @ Twoodie.com May 23 2017, 0 Comments

What does Transparency mean at this company?  Why are we building an open brand?  Why do we need to do this for ‘organic hardgoods’?

Accountability: being transparent makes us more likely to do the right thing. First and foremost we are holding ourselves accountable by opening ourselves up to the world. We do this by revealing everything from salary to contractual information.

Community certification: our products are verified/policed by the community.  So it’s a kind of crowdsourced certification.  As a brand we act as chief ‘moderator’ and can then do three things:

  1. Agree and make the changes
  2. Agree and not make the changes but add to our priorities list or conduct further research.
  3. Disagree.  Explain why/ignore.

3rd Parties are often conflicted because they are financially remunerated by the companies they are certifying.  Worse, those companies will direct their resources towards ticking the box of the certification, rather than doing the right thing.  Preferencing being seen to do the right thing, rather than actually doing it.  Marketing in its most substanceless sense: claiming “this is what I do” without any proof.

Transparency is better than the existing system because currently companies can say ‘I pass the test so it’s ok’ - it doesn't deal with the situation where the test or the supply chain is inadequate or laws and regulations are outdated.

We provide the facts through our transparency platform and open ourselves up to scrutiny not because we are perfect but because we understand that smart consumers don’t expect perfection.  They just want honesty. Transparency builds trust and the the web/new technology enables it.

Endocrine Disruption: plastic is polluting our world.  It never biodegrades, it just breaks into smaller particles that fish ingest and we then eat.  The WHO is clear that the effects of Endocrine Disruption are catastrophic for human health.