The organic home: for minimalist living

Non-Toxic Toys April 08 2017, 0 Comments

The short list of what you won't find in Twoodies:

  • No Carcinogens 
  • No Endocrine Disruptors
  • No Fire Retardants
  • No GMOs or Synthetic Biology 
  • No Heavy Metals 
  • No Nanoparticles 
  • No Herbicides, Insecticides or Pesticides 
  • No Harmful Chemical Solvents or VOCs
  • No Behavioral, Developmental or Neurotoxins
  • No know allergens
  • No BPA or other plastics
  • No lead tainted paint
  • No metals or magnets 
  • No toxic glues or adhesives

"The reality of life today is that we live in a toxic world surrounded by thousands of invisible chemicals and toxicants which infiltrate the air we breathe, the food we eat, the water we drink and the products we use every day. These silent encounters with chemicals have been linked to nearly every disease raging in America from ADD, Allergies, Alzheimer’s, Asthma, Autism and Autoimmune diseases to Infertility, Cancer, Diabetes, Chronic Inflammation, Obesity, and Parkinson’s disease."

Twoodie wooden gem in walnut from America and safe wood for baby toys  Twoodie wooden gem baby toys in gem shape and oak wood from America  Twoodie wooden gem baby toys in gem shape and cherry wood  Twoodie wooden stacking gem in Japanese Zelkova wood with visible woodgrain

Twoodie wooden gems arranged in crown formation on wooden surface

JOB OPPORTUNITY: February 20 2017, 0 Comments


Organic food is an $80Bill industry. Consumers pay more/buy organic food because it’s A) ‘Healthier’ B) better branded and C) has a certified supply chain.

Twoodie is the first brand for organic non-consumables: for the hardgoods that surround us in every home, school and office.  Those that are natural and biodegradable, non toxic, non polluting and with no threat of endocrine disruption.  We make products out of ‘organic wood’ and have started with an ‘ALL-IN-ONE’ baby toy solution because of justified consumer concern around sensitive infants.

Rather than pay for third party certifications we have made Twoodie completely open - hypertransparent, so that everything is accessible and communicable to the world via the web.  Our approach is to use technology to open ourselves up to scrutiny and let consumers decide. By selling exclusively online and being vertically integrated we capture all the value and can ‘afford’ to do this honestly.  We design and control the global supply chain end-to-end so we can (in theory) take full responsibility for it.  Being an ‘open book’ is a strategy that proves to consumers we deserve their trust (and that we are obsessed with making the best products).  It’s also our personal philosophy.

Transparency at Twoodie currently just looks like a very candid data dump.  

It’s all there: good/bad/ugly and lots of “work in progress”.  That’s iteration 1.


A disciplined individual who will be able to teach themselves whatever they need to know, even if they’re not confident.

Someone to design Twoodie’s web/technology infrastructure in order to creatively, transparently and “inappropriately” touch our clients and the market. To use the tools of new technology to explain and communicate ‘stylistically’ what we are about.

No one has ever done this for a consumer brand before. We have some ideas but it will be largely about discovery and exploration, trial & error… and possibly public failure.

Ideally you speak at least one other language (we do) and are not nationalistic.

We need someone who’s not precious about only doing “intellectually stimulating” work because there is inevitably a reasonable amount of shit stuff to do in a startup.



1 Jan 2018 (but we want to run a freelance project with you before then)

Hong Kong (we will sponsor your visa and arrange accommodation).  We move, a lot.

Shares vested over 4 years.

Interested?  Curious?  Contact us via or +852 92424147 (HK)

(It’s Jeanne & Steven)

Picking our woods September 28 2015, 0 Comments

So apparently the diff colours on the sides of the wood depend not on the type but rather the company that is supplying them.  It helps keep the wood from drying or seeping at the edges.

We tried to go for natural looking woods that don't have pink tinges.  The grain on the Oak here looks amazing!

With our man: a 30 yr veteran of wood and font of knowledge.  6 grandkids.

Hard to believe those wood planks will turn into this...:)

Policies September 24 2015, 0 Comments

We've been working on Policies these last few weeks.  

It's a pretty hard thing to do actually because most companies get the lawyer to do this part, and yes, we have a lawyer, but we also want to be straight talking and look after our customers in a way that shows respect to them and also our brands values.

No one is probably going to read these things.  But still... everything we put out reflects on us.

Getting talented designers, and their family on board. May 05 2015, 0 Comments

So cute as the 3 girls are names after trees...

We've spent so long getting ready for this 2 day meeting and potential M&A deal.  Crazy I know but this is a huge potential win.  Cannot even think about how it will feel if doesnt work.  Wishing upon a star ***

Coding & learning new technical stuff. May 05 2015, 0 Comments

Some of it is really frustrating!  But the peeps are nice..

Video blog before Japan trip April 30 2015, 0 Comments

This is the first trip since I left my day job.  Its a bit scary as I feel a lot of pressure to bring home a successful outcome in terms of finding someone....

Second office - second livingroom April 30 2015, 0 Comments


Starting to define our values April 30 2015, 0 Comments

Later on we made these for the website and our wall: to remind us to go back to first principles when making decisions...




First stab at logo April 29 2015, 0 Comments