Reading on the BBC about Sophie the Giraffe having mould inside the plastic toys today.
I didn't know that plastic could grow mould or that people were so enamoured by this toy.
To us the plastic that is being teethed on daily seems a lot more dangerous than mould... they might say they test the products but these toys are tested in batches of 1 million units or more, so hardly a very good safeguard against contamination or defects.
Endocrine Disruptors in plastic toys are only completely avoidable by steering clear of:
1 - All plastic and synthetic materials (especially while teething)
2 - Wooden toys that are not treated with chemical preservatives, paints or other finishes that may be tainted
These guidelines should be simple for parents to follow between years 0 and 2 when children have no real discretion over what toys they can choose to play with, in the same way they are directed as to what they can eat.
The short list of what you won't find in Twoodies:
- No Endocrine Disruptors
- No Fire Retardants
No GMOs or Synthetic Biology
No Heavy Metals
No Herbicides, Insecticides or Pesticides
- No Harmful Chemical Solvents or VOCs
- No Behavioral, Developmental or Neurotoxins
- No know allergens
- No BPA or other plastics
- No lead tainted paint
- No metals or magnets
- No toxic glues or adhesives
"The reality of life today is that we live in a toxic world surrounded by thousands of invisible chemicals and toxicants which infiltrate the air we breathe, the food we eat, the water we drink and the products we use every day. These silent encounters with chemicals have been linked to nearly every disease raging in America from ADD, Allergies, Alzheimer’s, Asthma, Autism and Autoimmune diseases to Infertility, Cancer, Diabetes, Chronic Inflammation, Obesity, and Parkinson’s disease."
SYSTEMS ARCHITECT/TECHNICAL DESIGNER/CREATIVE ENGINEER (honestly this is a 'working title').
Organic food is an $80Bill industry. Consumers pay more/buy organic food because it’s A) ‘Healthier’ B) better branded and C) has a certified supply chain.
Twoodie is the first brand for organic non-consumables: for the hardgoods that surround us in every home, school and office. Those that are natural and biodegradable, non toxic, non polluting and with no threat of endocrine disruption. We make products out of ‘organic wood’ and have started with an ‘ALL-IN-ONE’ baby toy solution because of justified consumer concern around sensitive infants.
Rather than pay for third party certifications we have made Twoodie completely open - hypertransparent, so that everything is accessible and communicable to the world via the web. Our approach is to use technology to open ourselves up to scrutiny and let consumers decide. By selling exclusively online and being vertically integrated we capture all the value and can ‘afford’ to do this honestly. We design and control the global supply chain end-to-end so we can (in theory) take full responsibility for it. Being an ‘open book’ is a strategy that proves to consumers we deserve their trust (and that we are obsessed with making the best products). It’s also our personal philosophy.
Transparency at Twoodie currently just looks like a very candid data dump.
It’s all there: good/bad/ugly and lots of “work in progress”. That’s iteration 1.
WE’RE LOOKING FOR:
A disciplined individual who will be able to teach themselves whatever they need to know, even if they’re not confident.
Someone to design Twoodie’s web/technology infrastructure in order to creatively, transparently and “inappropriately” touch our clients and the market. To use the tools of new technology to explain and communicate ‘stylistically’ what we are about.
No one has ever done this for a consumer brand before. We have some ideas but it will be largely about discovery and exploration, trial & error… and possibly public failure.
Ideally you speak at least one other language (we do) and are not nationalistic.
We need someone who’s not precious about only doing “intellectually stimulating” work because there is inevitably a reasonable amount of shit stuff to do in a startup.
Lastly: someone that has A HACKER MENTALITY AND THE TECHNICAL PROGRAMMING SKILLS TO BE ABLE TO SERVICE IT.
TIMELINE | COMPENSATION | LOCATION
1 Jan 2018 (but we want to run a freelance project with you before then)
Hong Kong (we will sponsor your visa and arrange accommodation). We move, a lot.
Shares vested over 4 years.
Interested? Curious? Contact us via firstname.lastname@example.org or +852 92424147 (HK)
(It’s Jeanne & Steven)
MVB December 08 2015, 0 Comments
We launched Twoodie.com (our MVB or minimum viable brand) last week on LinkedIn.
This was an unconventional platform for a retail company launch, but it fits with our current progress and somewhat academic approach to brand building.
We're very grateful for people's feedback and are still #feelingflattered...
Here we go... September 16 2014, 0 Comments
So we are open to the public for comments, criticism and hopefully one day... also some sales.
Doing this business is like baring your soul, its pretty scary. So we hope you like what you see, or at the very least you will know that what you see is what you get. We'll post videos and photos of us hustling to get Twoodie working and probably also some new product ideas and team members.