The organic home: for minimalist living

Twoodie Public Benefit Report (part 4 of 6 for 2017) October 24 2017, 0 Comments

4 - Share 1%

At Twoodie we have donated 1% of our REVENUE (not profit which would have been substantially lower) to Watsi. We have funded healthcare for 33 patients in 12 countries. This is 33 individuals and families that are helped by our clients and the commerce Twoodie pays forward.

This is made transparent via the Watsi site and our communication with each and every client about the 'donation on your behalf'. We follow this with a status update email detailing the progress and that the money has been spent on what we promised it would be. We use Watsi's correspondence to complete this.

As we grow our business we can continue to improve our impact in this way, beyond just making a product that is non-toxic, non-plastic and free from Endocrine Disruptors. A product that is multipurpose, age agnostic and biodegradable. Made in a way that is ethical and sustainable. A product that we feel confident deserves to exist in the world and is not just another 'thing'.

All of the children we have helped are below 8 years of age. Their conditions include eye surgery, burn repair surgery, brain and spinal surgery and that to treat Spina Bifida; hardly an issue in the developed world as it is relatively simple to prevent with folic acid supplements and healthy diet.

Its our honour and blessing to share what we have, from the beginning, as a marker of our intent (even if this is not materially a very large sum of money).


Non-Toxic Toys April 08 2017, 0 Comments

The short list of what you won't find in Twoodies:

  • No Carcinogens 
  • No Endocrine Disruptors
  • No Fire Retardants
  • No GMOs or Synthetic Biology 
  • No Heavy Metals 
  • No Nanoparticles 
  • No Herbicides, Insecticides or Pesticides 
  • No Harmful Chemical Solvents or VOCs
  • No Behavioral, Developmental or Neurotoxins
  • No know allergens
  • No BPA or other plastics
  • No lead tainted paint
  • No metals or magnets 
  • No toxic glues or adhesives

"The reality of life today is that we live in a toxic world surrounded by thousands of invisible chemicals and toxicants which infiltrate the air we breathe, the food we eat, the water we drink and the products we use every day. These silent encounters with chemicals have been linked to nearly every disease raging in America from ADD, Allergies, Alzheimer’s, Asthma, Autism and Autoimmune diseases to Infertility, Cancer, Diabetes, Chronic Inflammation, Obesity, and Parkinson’s disease."

Twoodie wooden gem in walnut from America and safe wood for baby toys  Twoodie wooden gem baby toys in gem shape and oak wood from America  Twoodie wooden gem baby toys in gem shape and cherry wood  Twoodie wooden stacking gem in Japanese Zelkova wood with visible woodgrain

Twoodie wooden gems arranged in crown formation on wooden surface

JOB OPPORTUNITY: February 20 2017, 0 Comments


Organic food is an $80Bill industry. Consumers pay more/buy organic food because it’s A) ‘Healthier’ B) better branded and C) has a certified supply chain.

Twoodie is the first brand for organic non-consumables: for the hardgoods that surround us in every home, school and office.  Those that are natural and biodegradable, non toxic, non polluting and with no threat of endocrine disruption.  We make products out of ‘organic wood’ and have started with an ‘ALL-IN-ONE’ baby toy solution because of justified consumer concern around sensitive infants.

Rather than pay for third party certifications we have made Twoodie completely open - hypertransparent, so that everything is accessible and communicable to the world via the web.  Our approach is to use technology to open ourselves up to scrutiny and let consumers decide. By selling exclusively online and being vertically integrated we capture all the value and can ‘afford’ to do this honestly.  We design and control the global supply chain end-to-end so we can (in theory) take full responsibility for it.  Being an ‘open book’ is a strategy that proves to consumers we deserve their trust (and that we are obsessed with making the best products).  It’s also our personal philosophy.

Transparency at Twoodie currently just looks like a very candid data dump.  

It’s all there: good/bad/ugly and lots of “work in progress”.  That’s iteration 1.


A disciplined individual who will be able to teach themselves whatever they need to know, even if they’re not confident.

Someone to design Twoodie’s web/technology infrastructure in order to creatively, transparently and “inappropriately” touch our clients and the market. To use the tools of new technology to explain and communicate ‘stylistically’ what we are about.

No one has ever done this for a consumer brand before. We have some ideas but it will be largely about discovery and exploration, trial & error… and possibly public failure.

Ideally you speak at least one other language (we do) and are not nationalistic.

We need someone who’s not precious about only doing “intellectually stimulating” work because there is inevitably a reasonable amount of shit stuff to do in a startup.



1 Jan 2018 (but we want to run a freelance project with you before then)

Hong Kong (we will sponsor your visa and arrange accommodation).  We move, a lot.

Shares vested over 4 years.

Interested?  Curious?  Contact us via or +852 92424147 (HK)

(It’s Jeanne & Steven)

Hypertransparency February 13 2017, 0 Comments

To be more open than you are personally comfortable with, than society expects, than is possible without considerable effort and logistics and time.
To open oneself, team, business, collaborators and community to the truth... and the scrutiny, criticism and progress that will come with it.
We don't care what people think is "appropriate". We don't care how things have always been done. We care about fairness.  Transparency is a way to debate what's right and make sure we continue to care about it.