The organic home: for minimalist living

Twoodie Public Benefit Report (part 6 of 6 for 2017) October 31 2017, 0 Comments

6 - Leadership by example

We don't like people that preach or talk.  We want to be an enterprise that demonstrates how to get stuff done, the right way. Of course we take some short /smart cuts, but never in the areas that would hurt or harm anyone.

In our quest to bring to the world the safest, purest and most creative organic toys we have had to travel quite a treacherous journey.

Examples of times where we have had to make difficult and potentially financially harmful decisions include:

  • Avoiding cheaper factories and production facilities in China and Thailand that were unethical or substandard in their treatment of workers and employee safety.
  • Choosing to test with expensive specialist third party labs for all jurisdictions according to different guidelines, rather than assume that just those of Australia NZ (the strictest) would suffice.
  • Testing all the packaging for toxicity and harmful chemicals in addition to the actual toys.
  • Having forthright and assertive conversations with our Japanese partners in order to obtain proof of the sustainability and source of the wood supply.
  • Delaying our launch and forgoing the opportunity to send samples to press in order to retest our product for safety and wood composition after the factory location was changed at the last minute without our notice or authorization.
  • Returning and paying to have faulty stock repaired as well as redoing all quality assurance in house in order to confidently be able to proclaim Twoodie as the world's safest baby toy.
  • Openly and clearly displaying our business practises (good bad and work in progress) on our Open Books page accessible via
  • Reporting honestly and without bias and hysteria about the dangers of Endocrine Disruption and the science and data which supports it to date.
  • Refusing to pay bloggers, celebs or influencers that would not publicly disclose their income in exchange for a review, regardless of their claims of neutrality. We believe this to be disingenuous and what's more, we believe in Twoodie!


Twoodie Public Benefit Report (part 5 of 6 for 2017) October 30 2017, 0 Comments

5 - Promote Transparency

In order to demonstrate that we make safe, non-toxic BPA and endocrine disruptor free toys we need to provide universal access to documentation that confirms this.

This has been achieved in the following ways:

  • Our website content
  • Our blog or 'diary' - the organic home for minimalist living
  • Open Books - a specific page on the website that details all of our operations including:

Our Cost Model & Margins: here

Salary & Compensation: here

Paid affiliates and Sponsors: here

Independent Safety Test Certificates: here

We also spoke and shared our experience via the Fung Guerilla Sessions, at the world's largest supply chain and sourcing company.

Finally we wrote our first Benefit Report, in real time and online so that it can be updated more frequently. We made this accessible and searchable via the web/our website.

Details within the report detail our progress and many highlights but also note areas for development and signify our intentions to continue to be open.

hands with wooden blocks