The organic home: for minimalist living

New Organic Furniture Range in development June 14 2018, 0 Comments

We are creating a world of safe things for you and your baby. Everything you need thats organic and demonstrated (proven via Swiss testing labs) to be endocrine disruptor free.

We have in production in Japan and testing at home with OUR family, a range of essential furniture items including a baby crib (bed) and baby change table. You can see a very very early design here...

Over the next 6-18 months we will be trialling these products and making sure they deserve to exist: i.e they are the best quality-functionality-safety money can buy.

When we are there, we will release them. Not before.

Sketch of Twoodie wooden baby change table


Toxic plastic & toxic toys June 06 2018, 0 Comments

A reminder, post World Environment Day where the theme was 'Beat Plastic Pollution, of why we need plastic-free, safe, organic and naturally biodegradable toys:

8m tonnes of plastic is dumped in ocean each year.
Plastic cannot be recycled, only down-cycled. Its literally with us forever.  Its so damn ugly.
Inappropriate plastic exposure to moms and babies causes Endocrine Disruption.
This means infertility and cancer if you want the really blunt summary.
70% of plastic is actually on the sea floor! We cannot see most of it. That's scary.
Fish ingest the plastic and we ingest the fish. That's gross.
By 2050 the Ellen McArthur Foundation estimates there will be more plastic that fish in the ocean by weight.  Yes you read that correctly. WTF. The foundation produced a solution analysis that suggests the following:
Redesign (30%), reuse (20%) and recycle (50%) 
At Twoodie we don't think this is the ultimate solution.  The solution is just to use less plastic, consume less products and to make better quality lasting goods that don't need to be recycled or constantly replaced.
Plastic Free July is coming up! Buy organic and natural products that look better, taste great and are not going to affect our health, communities and environment in the harmful way plastic does.
UN Endocrine Disruptors Report front coverWHO and UN report on Endocrine Disruptors

Twoodie Pebbles back in the range June 02 2018, 0 Comments

Twoodie products are 100% made in Japan, independently tested and endocrine disruptor free.

Twoodie = 'Trust Free' Organic Products April 05 2018, 0 Comments

Twoodie is the first global brand for organic non-consumables: the hardgoods that surround us in every home, school and office:

  • A premium and plastic free alternative to IKEA
  • A market based solution to long term sustainability

We bring quality and transparency to products in our daily physical environment with the help of new technology and have begun with a range of toys because of justified consumer concern around sensitive infants.

This industry is full of monopolies, big box stores, gatekeepers and middlemen.

Toys are cheap, plastic and poorly regulated.

We ensure the safest toys by using organic wood (free of preservatives) and eliminating all materials that may contain toxic Endocrine Disruptors. This class of hazardous chemical is commonly found in PLASTICS but also cosmetics, furniture, pesticides and other synthetic products. Exposure is especially dangerous for pregnant women and growing children.  

Long term research studies such as those published by the UN and World Health Organisation provide scientific data critical of our current plastic consumption and exposure. Journalists such as Nicholas Kristof at the New York Times have reported on the growing threat of Endocrine Disruptors to our health, communities and environment.

Regulation is useless, because companies lie and third parties are too often incentivised and hence conflicted.

Twoodie is a vertically integrated supply chain for 100% organic products. These products are professionally made in Japan and we have developed a system to be able to track (on every single item) the exact longitude, latitude and age of the TREE the product is sourced from as well as other safety and organic ‘credentials’. This technology will be executed with a complete range of children's products now that we have proven with sales in 20+ countries that there is a hungry global clientele.

We are exploring how to verify provenance via distributed nodes which confirm at every location the products status information in real time (and capture this data which can be identified by a hash and accessed over HTTP). This is our long term vision: to create “trust free products” by accessing the transparency made possible by technology.


Twoodie = 'Trust Free' Organic Products April 05 2018, 0 Comments

Twoodie is the first global brand for organic non-consumables: the hardgoods that surround us in every home, school and office:

  • A premium and plastic free alternative to IKEA
  • A market based solution to long term sustainability

We bring quality and transparency to products in our daily physical environment with the help of new technology and have begun with a range of toys because of justified consumer concern around sensitive infants.

This industry is full of monopolies, big box stores, gatekeepers and middlemen.

Toys are cheap, plastic and poorly regulated.

We ensure the safest toys by using organic wood (free of preservatives) and eliminating all materials that may contain toxic Endocrine Disruptors. This class of hazardous chemical is commonly found in PLASTICS but also cosmetics, furniture, pesticides and other synthetic products. Exposure is especially dangerous for pregnant women and growing children.  

Long term research studies such as those published by the UN and World Health Organisation provide scientific data critical of our current plastic consumption and exposure. Journalists such as Nicholas Kristof at the New York Times have reported on the growing threat of Endocrine Disruptors to our health, communities and environment.

Regulation is useless, because companies lie and third parties are too often incentivised and hence conflicted.

Twoodie is a vertically integrated supply chain for 100% organic products. These products are professionally made in Japan and we have developed a system to be able to track (on every single item) the exact longitude, latitude and age of the TREE the product is sourced from as well as other safety and organic ‘credentials’. This technology will be executed with a complete range of children's products now that we have proven with sales in 20+ countries that there is a hungry global clientele.

We are exploring how to verify provenance via distributed nodes which confirm at every location the products status information in real time (and capture this data which can be identified by a hash and accessed over HTTP). This is our long term vision: to create “trust free products” by accessing the transparency made possible by technology.


Trust Free Products March 27 2018, 0 Comments

I've been thinking about this for about two years. This is the first time we have actually found a way to do it, so publishing our plans to made demonstrated, proven and ORGANIC endocrine disruptor free products:

A Blockchain is a continuously growing list of records. Like a giant online ledger that keeps getting updated.

This continuously growing list of records is secured by the fact that it is connected to other computer blockchains (truth by data consensus) and by codes combined with math problems that keep secrets (cryptography).

Each block in a blockchain typically contains a cryptographic hash of the previous block, a timestamp and transaction data.

A cryptographic hash function takes an input and returns an alphanumeric string (long set of letters and numbers)

The hash leads to a location on the internet (i.e through your browser) where one can view the verified timestamp and the transaction data.

The transaction data for twoodie will include:

The location of the source of the wood (a specific tree with longitude and latitude) as well as the age of the tree, as well as the age of the wood (the current date minus the day the tree was planted) as well as confirming data (who logged it, when, what species it is, what tests the species has previously passed etc)

The block related to each item of twoodie product can be assigned to the product by an imprint on the product itself of a code or image.

When the entire process is automated there will be no room for human error and deceit. Initially it has a certain amount of suboptimal ‘trust’ because of the necessary ‘belief’ that the data input was correct (since this is executed by a human), but eventually when it’s all automated this is not a consideration.

When a mature tree is harvested it is then replanted. This sapling will start on the blockchain and so the 100 year hard wood life cycle will begin again. With no beginning nor end there is hypothetically no place for human interference and therefore these are trust free products.

Verified by the transparency that new technology (like blockchain, geotagging and other) makes possible.

This is how we create the next generation of SAFE organic products and a brand moat. No conflicted third party verification and corruption. Market based solution to sustainability. 


Twoodie SOLD OUT at Christmas!! March 03 2018, 0 Comments

Twoodie's can be delivered anywhere in the world and we can arrange a personalised letter to accompany the gift - just email us! team@twoodie.com

All twoodies are Endocrine Disruptor free, safety, efficacy and purity tested organic toys: no BPA (Bisphenol A), Phthalates, Flame retardants or other potential nasties.


Perks of the job November 15 2017, 0 Comments

Watsi Twoodie giving

Almost as good as making a product that needs to exist in the world... #endocrinedisruptorfree #nontoxictoys


Twoodie Public Benefit Report (part 6 of 6 for 2017) October 31 2017, 0 Comments

6 - Leadership by example

We don't like people that preach or talk.  We want to be an enterprise that demonstrates how to get stuff done, the right way. Of course we take some short /smart cuts, but never in the areas that would hurt or harm anyone.

In our quest to bring to the world the safest, purest and most creative organic toys we have had to travel quite a treacherous journey.

Examples of times where we have had to make difficult and potentially financially harmful decisions include:

  • Avoiding cheaper factories and production facilities in China and Thailand that were unethical or substandard in their treatment of workers and employee safety.
  • Choosing to test with expensive specialist third party labs for all jurisdictions according to different guidelines, rather than assume that just those of Australia NZ (the strictest) would suffice.
  • Testing all the packaging for toxicity and harmful chemicals in addition to the actual toys.
  • Having forthright and assertive conversations with our Japanese partners in order to obtain proof of the sustainability and source of the wood supply.
  • Delaying our launch and forgoing the opportunity to send samples to press in order to retest our product for safety and wood composition after the factory location was changed at the last minute without our notice or authorization.
  • Returning and paying to have faulty stock repaired as well as redoing all quality assurance in house in order to confidently be able to proclaim Twoodie as the world's safest baby toy.
  • Openly and clearly displaying our business practises (good bad and work in progress) on our Open Books page accessible via twoodie.com.
  • Reporting honestly and without bias and hysteria about the dangers of Endocrine Disruption and the science and data which supports it to date.
  • Refusing to pay bloggers, celebs or influencers that would not publicly disclose their income in exchange for a review, regardless of their claims of neutrality. We believe this to be disingenuous and what's more, we believe in Twoodie!

 


Twoodie Public Benefit Report (part 5 of 6 for 2017) October 30 2017, 0 Comments

5 - Promote Transparency

In order to demonstrate that we make safe, non-toxic BPA and endocrine disruptor free toys we need to provide universal access to documentation that confirms this.

This has been achieved in the following ways:

  • Our website content
  • Our blog or 'diary' - the organic home for minimalist living
  • Open Books - a specific page on the website that details all of our operations including:

Our Cost Model & Margins: here

Salary & Compensation: here

Paid affiliates and Sponsors: here

Independent Safety Test Certificates: here

We also spoke and shared our experience via the Fung Guerilla Sessions, at the world's largest supply chain and sourcing company.

Finally we wrote our first Benefit Report, in real time and online so that it can be updated more frequently. We made this accessible and searchable via the web/our website.

Details within the report detail our progress and many highlights but also note areas for development and signify our intentions to continue to be open.

hands with wooden blocks