(We like to share)

Working on our pitches for magazines and online sites April 18 2017

Twoodie is the ONE STOP skill-building, creativity-boosting baby toy solution designed to cover ALL the essential developmental and learning needs in your child's first 18 months of life.


Our toy is inspired by Montessori free play, because we believe fun playful learning is fundamental to growth – and don’t just take our word for it, free play is preferred by Prince George, Google's Larry & Sergei, and an innumerable number of super-successful CEOs who were educated according to this method. We’ve dedicated three years and over 20 independent tests to ensure the purity/safety of Twoodie toys, so that you can trust every single one is natural, sustainable, and made to exacting quality standards in Japan.  Twoodies come packaged in a luxurious velvet pouch for easy transport, and a solid artist-tattooed shoebox for safe storage...adding beauty (not clutter) to the home.


In this tech-focused world, your baby only needs ONE toy before paediatricians say it's safe to engage with smartphones and screentime: Twoodie is that toy!


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Twoodie is the ONE STOP baby toy solution that is designed to cover ALL the essential developmental and learning needs of a child's first 18 months of life.

It's inspired by Montessori free play as preferred by Prince George, but also Google's Larry & Sergei and a disproportionate amount of CEOs who were schooled in this method.  Twoodie spent three years and ran over 20 independent tests to ensure the purity/safety of the toys which are natural, sustainable and made to exacting quality standards in Japan.  Twoodies come packaged in a luxurious velvet pouch for easy transport and a solid artist tattooed shoebox for safe storage...Adding beauty (not clutter) to the home.


You only need ONE toy before paediatricians say it's safe to engage with smartphones and screentime: Twoodie is that toy!


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Twoodie Gems

US$125 with complimentary shipping

Sold exclusively via twoodie.com


We've spent 3 years immersed in Japanese culture, interviewing children's health & development specialists and collaborating with wood technicians to create the ALL IN ONE baby toy.

The Twoodie gems are unique in that they cover ALL the early learning and developmental requirements for 0-18 months but are appreciated by playful minds of all ages.

With Twoodie you only need ONE toy for the critical first 2yrs when paediatricians recommend no screen time. Twoodie is an all in one solution that's organic, stylish and PROVEN.

We've designed a toy that speaks to Marie Kondo's minimalism and Montessori free play (as preferred by Prince George, but also Google's Larry & Sergei and a disproportionate amount of CEOs who were educated according to this method).

It's an heirloom and adds beauty not clutter to the home.

We have run over 20 independent tests to ensure the purity and safety of the toys which are all natural, sustainable and made to exacting standards in Osaka, Japan.

Twoodie is the world’s first completely transparent toy brand.



Safe Sustainable and stylish

Tried tested trusted

Imperfect impermanent incomplete



Twoodie is the ONE STOP baby toy solution that covers ALL the essential developmental and learning needs of a child's first 18 months of life.

It's inspired by Marie Kondo's minimalism and Montessori free play (as preferred by Prince George, but also Google's Larry & Sergei and a disproportionate amount of CEOs who were educated according to this method).  We ran over 20 independent tests to ensure the purity/safety of the toys which are natural, sustainable and made in Japan.

75 words, 460 characters with spaces

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Using sustainable woods and some impressive physics Twoodie makes whimsical surrealist stacking toys.

The gems are part of a new movement of toys that embrace free and 'self directed' play and has recently gained momentum after the royal family decided that Prince George would attend a Montessori nursery school.

From 0-2 yrs paediatricians recommend no screen time as this can damage a young child’s retina irreversibly.  So the African-Australian designers at Twoodie set out with the ambitious goal to create a toy that would fulfil ALL of the developmental and learning needs for the first 18 months of life.  

"People need less stuff because they are travelling more and living in dense urban spaces.  They seek the organic: wood, nature and calming objects - a complement to their hyper connected surroundings and lifestyle.  Twoodie is an all in one toy for millennial parents that relieves anxiety and encourages interaction."

These pure wood gems are cross purpose although they are tested to the strictest international standards for newborn babies and have faceted edges and a careful weighting that allows little ones to grasp them easily...

Everything is Made in Japan where the toy was developed with human centred design and observation at the Tokyo Toy museum and the hundred year old archives of the Odawara wood center.

Twoodie is the only toy brand in the world offering complete transparency, a rarity in the cheap and opaque world of plastic playthings.  This engenders trust from a small but growing international clientele of artists, tastemakers and idealistic parents.



254 words


Hi Nic.  We're writing to you because you write about issues that are

important to all of us.

Therefore we think there is a possibility you will understand what we are

trying to do.  Its about mission, not ambition:


We've started a new type of toy company.  After living in Asia and being

at the coldface we experienced the poisonous effect cheap plastic toys have on our health, communities and environment.  Everyone talks about cleaning up the fashion supply chain, but toys are a vastly more opaque and

untransparent industry.


There was this moment when I realised that the plastic toys I was picking

up off the beach in my company sponsored clean up were exactly the same as those in the Toys R Us showroom I walked through every day at work.

If the statistic that in 2050 there will be more plastic than fish in the

ocean is true then sacrificing our careers and everything we own to fix

this problem has to be worth it.


How we solve this problem:


1 - We designed a toy that uniquely covers ALL the developmental needs of a child for their first 18 months.  So you "only need to buy 1".

2 - We made these toys sustainably in Japan, compensated everyone involved fairly and tested them independently.

3 - We made our Public Benefit company COMPLETELY TRANSPARENT: all our margins, factories, salaries, contracts, testing certifications and

philanthropic giving is available for public scrutiny at twoodie.com

This way we hold ourselves to account.


How can you help us?  Connect us to someone at your newspaper who

understands design and sustainability and will tell the world that *there

is now an alternative to toxic toys and plastic landfill.* Or consider this for your blog. That's all we're asking: the opportunity to let people know it exists.


For your consideration.  


Positive Procrastination April 12 2017

Family values at this company:

  • The world is FLAT
  • Waste is bad
  • Imagination is good
  • Lead by example
  • The best is yet to come

Twoodie: 'a toy in wood' or...

The

Wood

Organic

Origin &

Distribution

Idealist

Empire

Twoodie wooden gems stacked on desk with new yorker magazine

 


The science of Endocrine Disrupting Chemicals April 09 2017

We went through all 29 Pages of the WORLD HEALTH ORGANISATION and UNITED NATIONS report on Endocrine Disruptors.

WHO report on Endocrine Disruption effects on health  

It doesnt make uplifting reading. 

We've summarised it for you HERE via a cut paste job, and are assimilating all of these facts into our own comprehensive information report, with highlights from the latest research, expert viewpoints and verified sources.

At Twoodie our job is not to be academics or scientists. It's to research and innovate across the entire supply chain and make sure that we provide natural solutions to keep you safe, the planet healthy and to do so in a way that is attractive and inspirational. We're not hippies or activists... we're just designers with a bit of common sense.

We do the hard work for you, (and show you our progress/thought process along the way) so you can TRUST our judgement.


Non-Toxic Toys April 08 2017

The short list of what you won't find in Twoodies:

  • No Carcinogens 
  • No Endocrine Disruptors
  • No Fire Retardants
  • No GMOs or Synthetic Biology 
  • No Heavy Metals 
  • No Nanoparticles 
  • No Herbicides, Insecticides or Pesticides 
  • No Harmful Chemical Solvents or VOCs
  • No Behavioral, Developmental or Neurotoxins
  • No know allergens
  • No BPA or other plastics
  • No lead tainted paint
  • No metals or magnets 
  • No toxic glues or adhesives

"The reality of life today is that we live in a toxic world surrounded by thousands of invisible chemicals and toxicants which infiltrate the air we breathe, the food we eat, the water we drink and the products we use every day. These silent encounters with chemicals have been linked to nearly every disease raging in America from ADD, Allergies, Alzheimer’s, Asthma, Autism and Autoimmune diseases to Infertility, Cancer, Diabetes, Chronic Inflammation, Obesity, and Parkinson’s disease."

nontoxiccertified.org

Twoodie wooden gem in walnut from America and safe wood for baby toys  Twoodie wooden gem baby toys in gem shape and oak wood from America  Twoodie wooden gem baby toys in gem shape and cherry wood  Twoodie wooden stacking gem in Japanese Zelkova wood with visible woodgrain

Twoodie wooden gems arranged in crown formation on wooden surface


What's a Twoodie? April 06 2017

Twoodie is a synonym for an "Organic Toy".  We try not to use the T-word because it has associations with toxic, plastic, cheap and we're just not into that.

dad and baby with twoodies in wood stacked on the floor

So Twoodie:

A unique 'free play' toy designed to be safe and entertaining for all ages.

Made to exacting standards in Japan.  

Fulfilling Australian developmental guidelines.

Free shipping internationally.

A single baby toy that meets all of an infant's needs.

Twoodie wooden gem baby toys stacked up


Couple app & couple of rules April 06 2017


Talk is cheap... but we'll do anything for our clients April 05 2017

One of our biggest supporters (who has personally purchased 18 Twoodies) works at Li&Fung and asked us to do a little tap dance (see video).

This is probably the first and last time we will be doing this, because

a) We're quite busy building a company

b) There is nothing much to say, you can see it all on our site here

c) Actually we are quite shy and prefer to stand "behind" our brand

d) It almost killed me to go an entire hour without saying the F-word and next time might not be so lucky/self controlled

Jeanne 


The world is flat-ten-ing March 31 2017

We are designing products that condense, compress and flatten lifestyle.

Doing more with less and hence living better.

An internal sense of calm and an external contribution to the world around us.

This is what we are building.  A vertical company without gatekeepers, middlemen, hierarchy. Egalitarian and values based, not cheap pricing.  Real service.  Genuine love for our employees and family of global clients. Transparent in everything we do and proudly imperfect while we keep trying.

Twoodie wooden gems are homewares and displayed in an organic home

 

Twoodie wooden toys stacked on a desk in four types of organic materials

Twoodies are enjoyed by children and adults alike - they have a kind of 'functional longevity'.

 4 types of sustainable wooden gems arranged in a stack on a desk

Shop Twoodie


Montessori March 30 2017

(Trying to help one of our partners promote)

Needs must people!

Prince George, Montessori & Free Play - Why there’s so much BUZZZZZZZZZZZZZZzzzzzz

The Royal family favouring a Montessori nursery for Prince George’s education like his father Prince William, the Duke of Cambridge

In this modern day and age where only the best is sought out for future generations, the word ‘Montessori’ is not an uncommon one for new parents to be throwing around in conversations. A flick through any article in the newspaper promoting the success of Montessori will heavily feature some of the world’s best and brightest including Larry and Sergei, the co-founders of Google; Jeff Bezos, the founder of Amazon; and most recently, Prince William, the Duke of Cambridge and his royal son Prince George, among many other leaders, who have all passed through this particular mode of early learning.

Nowadays, the demand for schools that adopt the Montessori approach is exceedingly high, especially after the endorsement of many pioneers in different fields citing this as a contributing factor to their success. This renders it nearly impossible to gain a place at the top London Montessori nurseries without previous planning and ample connections or funds, as some institutes take as few as 20 students annually.  

A minimalistic Montessori school for learning

With flashing headlines about the Montessori primary school system, you are bound to wonder what Montessori really is? Simply put, it is an educational method created by Maria Montessori targeted at how young children learn, with emphasis on the child’s own interests, abilities and incentives. In a practical sense, it is the encouragement of play, exploration and discovery of the little learners, instead of restraining them to the boundaries of instructions or textbook learning.

This allows individual development at their own pace, and the early development of attributes like self-assessment, inquisitiveness and independence amongst many others. This hands-on approach and the help of guiding teachers also ensures a personalised and unique learning experience is catered for each child in Montessori. Some studies even show that children who have gone through Montessori schools have higher capabilities regarding reading, creative writing and mathematics in the future. The people who have come out of Montessori are the best reflections of its success and benefits, including creativity, confidence in taking the initiative, cooperation with peers and self-discipline, and it has clearly helped them in the long run.

 Co-founders of Google Sergei Brin & Larry Page, Jeff Bezos amongst many other technological innovators, are proud advocates of the Montessori learning system

One of the most important components of Montessori is ‘playing’. Rather than in the traditional sense of games and make believe, Montessori allows playful learning based around freedom of discovery. Schools often provide specific materials and props with different textures, shapes and sizes that encourage curiosity and the interest of children as they play with them. This is where the importance of ‘free play’ comes in, as this process is integral in allowing children to make sense of the world around them with confidence and attentiveness. The Tot is proud to present Twoodie, a new all organic toy from Japan, to our Montessori fans.  This unique toy provides a healthy and safe platform for parents to encourage their children to engage in free play and exploration.

As avid fans of the free play attitude, the Twoodie gems are the perfect non-toxic and natural resource for children (and adults!) that can be held, stacked and played with through mutual interaction. Twoodie is a unique one stop baby toy solution designed specifically and safely to encompass all learning and developmental needs of a learning tot. The company’s aim is to provide beautiful toys of the most outstanding quality to all children, with an emphasis on transparency and love. The comprehensive testing that the Twoodie gems undergo ensures that they are safe and sustainable toys for all ages, especially teething toddlers! An ingenious fusion of nature and education, Twoodie is a toy suited for Montessori learning and fit for any curious baby and even for royal ones like Prince George.

Prince George's first day at a Montessori School

Prince George’s first day at his Montessori nursery school 21 years after his father Prince William, Duke of Cambridge





Bonsai March 30 2017

The Twoodie packaging is a solid shoebox.  We have commissioned an artist to custom design a tattoo for the lid.  Its a heart that is growing into a bonsai, a symbol of our love for nature and all things Japanese.

Twoodie organic box packaging in black and white with bonsai tatoo

We had, for Steven's office, done a bit of research into Bonsai.  We have some books and visit our fav gardens in Tokyo, Shanghai and SF whenever we have the opportunity to do so. So thought I would share with you some highlights that I personally find interesting...

The term Bonsai was coined around the time of the Meiji restoration (1868)

It was artists, who depicted them in their own work, that had the greatest understanding of Bonsai.

They were part of Kazan - miniature rock gardens.  Bonsai's were part of miniature versions of landscapes.

The idea of a groomed Bonsai formed out of the fact that plants and trees that grew their own way were perceived as having 'no loving care or attention" and therefore were considered inferior.  This cultivation and styling technique is called "training'.

The tray is very important.  It's not secondary.  The focus is on a synthesized beauty between the tree and the pot and the affinity between these things.

The first Bonsai exhibition was in 1892 arranged by amateur societies and magazines.

Only 120 tree species are used in the creation of Bonsai.  The small delicate leaves and aging bark are prized. One of the classics we like at Twoodie is the Japanese pine.

The Bonsais are generally trained to that the shape of the tree mimics that of its natural form (but in miniature).  Ideally the tree variety can thus be recognised from a distance.

In WWII Fire destroyed many trees in Japan.  Thereafter the Nippon Bonsai Association was created.

The Osaka World Exhibition in 1970 was the first time Bonsai was popularised internationally.  To this day Japan only exports Bonsai, never receiving plants from other nations.

Bonsai's have come to represent a communion with nature. So you can see why we like them at Twoodie.